Equity Guide Marketing Outsource 
Startup Professionals Musings
NOVEMBER 4, 2022
Thus I was happily surprised when I found the classic book, “ The Tech Entrepreneur’s Survival Guide ,” by Bernd Schoner, PhD, and cofounder of ThingMagic, which leans heavily on the people side of the equation. Outsourcing your core competency does not work. If you’re lucky, your guru also brings some commercial contacts to the table.
Startup Professionals Musings
FEBRUARY 9, 2020
Thus I was happily surprised when I found the classic book, “ The Tech Entrepreneur’s Survival Guide ,” by Bernd Schoner, PhD, and cofounder of ThingMagic, which leans heavily on the people side of the equation. Outsourcing your core competency does not work. If you’re lucky, your guru also brings some commercial contacts to the table.
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SoCal CTO
JANUARY 5, 2011
Steve Blank , January 25, 2010 10 Tips for Adding Game Mechanics to a Non-Gaming Service - ReadWriteStart , September 21, 2010 Startups & VCs: Learn How to Design, Market, & Eat Your Own. - 500 Hats , February 1, 2010 When to Use Facebook Connect – Twitter Oauth – Google Friend Connect for Authentication? . - First Principles.
Startup Professionals Musings
SEPTEMBER 13, 2015
Thus I was happy to see a recent book, “ The Tech Entrepreneur’s Survival Guide ,” by Bernd Schoner, PhD, and cofounder of ThingMagic, which leans heavily on the people side of the equation. Outsourcing your core competency does not work. Being the leader doesn’t mean more equity, nor does it mean the leader will necessarily be CEO.
Startup Professionals Musings
FEBRUARY 18, 2018
Thus I was happily surprised when I found the classic book, “ The Tech Entrepreneur’s Survival Guide ,” by Bernd Schoner, PhD, and cofounder of ThingMagic, which leans heavily on the people side of the equation. Outsourcing your core competency does not work. If you’re lucky, your guru also brings some commercial contacts to the table.
Startup Professionals Musings
JUNE 11, 2014
Thus I was happy to see a new book, “ The Tech Entrepreneur’s Survival Guide ,” by Bernd Schoner, PhD, and cofounder of ThingMagic, which leans heavily on the people side of the equation. Outsourcing your core competency does not work. Being the leader doesn’t mean more equity, nor does it mean the leader will necessarily be CEO.
SoCal CTO
SEPTEMBER 8, 2010
equity debate. A Smart Bear: Startups and Marketing for Geeks , August 9, 2010 This is Part 3 of the series: 5 lessons from 150 startup pitches.? Novel and creative campaigns like the recent YouTube campaign from Old Spice purportedly demonstrate the power of social in marketing. Kudos to John for an excellent pitch.
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