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I spent nearly a decade building software for large companies and then advising companies on the same. Most of them are completely mundane such as choosing which: bank, office space, 1-year lease vs. 2-year lease, logo, URL, pricing structure or which VC. The technology team disagrees on direction and wants resolutions.

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We moved into the legal process and final due diligence in January and February of 2000. It quickly became impossible to raise venture capital. Many deals – VC or otherwise – didn’t close. This isn’t a story about Black Swan events. It isn’t even a story about raising venture capital or M&A.

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MAY 15, 2006

► 2009 (3) ► May (1) A Tour of the Rubicon Project Headquarters ► April (1) "Pay it Forward" Event for Students & Aspiring Ent. ► August (3) Venture Capital - What's the rush? Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. Be scrappy.

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