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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

I recommend that you start by writing down the attributes you would want people to think about when they think about your brand. Let my try those for Los Angeles as an example: Second largest city in America with 13 million people. World-class education including Caltech, USC and UCLA. Think about venture capital.

Startup 304
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Interview with Ramit Varma, Revolution Prep

socalTECH

The firm was bootstrapped several years ago, and is profitable, and its founders are both MBAs from UCLA Anderson, where they met. Ramit Varma: Jake (Neuberg), my business partner, met at UCLA's Anderson business school. Now, despite bootstrapping, you actually have some connections to the venture capital world, don't you?

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Can You Really Build a Great Tech Firm Outside Silicon Valley?

Both Sides of the Table

Last year I was on Sand Hill Road in Silicon Valley meeting with one of the most prominent venture capital firms in the country. The VC partner, somebody I greatly respect said, “Yeah, we like Gil and what they’re doing. Let me use LA as an example. This article originally appeared on TechCrunch.

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How to Not Suck at a Group Presentation

Both Sides of the Table

It’s a shame because the ability to nail these presentations at key conferences can be once-in-a-lifetime opportunities to influence journalists, business partners, potential employees, customers and VCs. This was evident at the Twiistup pre-event company pitch last week at UCLA. I can then change my focus based on the results.

Startup 362
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Interview with Fouad ElNaggar, Redpoint Ventures

socalTECH

Redpoint Ventures is one of the venture capital firms which has straddled both Northern California and Southern California, with offices in both locations. We can also write checks as large as $35M out of the Omega Fund. Materials is as well, and I spend lots of time at UCLA, and Caltech looking at interesting materials.

Redpoint 154
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Interview with Anne Walls and John Singleton, WordHustler

socalTECH

In their case, people write their scripts on a web site, and when they're done, they can submit them to contests with a single click. If you're doing freelance writing, have a story you're trying to sell, there's a whole process of finding out where you're doing well, not doing well, and what responses you have received.

Writing 209