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I’m super excited to announce that GRPPartners led the investment in Ethan Anderson’s new company MyTime (link has LA-based merchants but will give you a good feel for the product). We generally have a policy to only fund entrepreneurs once the first version of a product has shipped or it near to shipping.
I myself recently covered the topic when I spoke about why GRPPartners invested in Ad.ly. I know that advertising is important to inform consumers of offers – the same reason many tech companies use SEM. GRPPartners invested in GoTo.com which rebranded as Overture. If he didn’t, I would unfollow him.
By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. For starters – the team is exactly what I look for when I’m looking to fund entrepreneurs.
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