Funding Incubator Paid Search Yahoo 
socalTECH
NOVEMBER 11, 2010
Los Angeles-based DataPop , a new paid search ad management firm started by a pair of Overture/Yahoo Search Marketing veterans, has raised $1.7M in a Series A funding round, the company said this morning. DataPop was founded Jason Lehmbeck and John Zimmerman, both of whom have been at Overture and Yahoo!
Both Sides of the Table
MARCH 11, 2011
So he launched a company with exclusively paid search. Users would know exactly how much was paid for each click. GoTo.com went on to ink huge distribution deals with Microsoft, AOL & Yahoo! Overture was sold to Yahoo! If it worked in the Yellow Pages, why not on the Internet? But obviously Google won the war.
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