Funding Invest Pricing Zag 
socalTECH
SEPTEMBER 10, 2008
Santa Monica-based Zag, the online car buying software firm headed by former CarsDirect CEO Scott Painter, has spun out a new company called TrueCar, the firm said late Wednesday. According to TrueCar, it will provide information about new car pricing, using the actual price people have paid for cars.
socalTECH
JUNE 10, 2009
The firm, which develops technology that allows consumers to fully configure and price autos from affinity groups like credit unions, AAAs, and other groups, claimed that the firm has saved its buyers over $83.5M Zag has received funding from USAA, Capricorn Investment Group, LLC, GRP Partners and Anthem Venture Partners.
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Both Sides of the Table
JULY 1, 2010
He eventually applied his lessons learned in these experiences when he founded Zag, a company that helps consumers buy cars over the Internet at pre-negotiated prices with nearly 4,000 dealers across the country [disclosure: my firm GRP Partners is an investor in Zag]. Current round: $11mm Series-B led by Accel.
Both Sides of the Table
NOVEMBER 14, 2010
It’s really hard to zig when the whole world seems to be zagging. I pointed to several Economist articles I had read that mapped historical prices of real estate for 400 years and how on average property values grow at no more 1.5% above inflation yet in many markets in the US & Europe prices were rising at 10-25% per year.
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