WTF is Traction? A 6-Step Relationship Guide to VC
Both Sides of the Table
AUGUST 8, 2009
Your friends and advisers tell you that this means you need revenue because in this economy VC’s will only fund businesses with revenue. It is code word for “I’m not ready to invest for whatever reason … I need more proof.&#. Fund raising is an ongoing process and not an event on a workplan.
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