Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:
Both Sides of the Table
MARCH 11, 2011
The idea actually came to him from the Yellow Pages business. He took out an ad in the Yellow Pages (it was the early 80′s, pre Internet), which cost him $1,000 / month for a half-page ad. So the Yellow Page business was always “pay for placement.&#. If it worked in the Yellow Pages, why not on the Internet?
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