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One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I hope to announce one investment in this space in the next few months.
I myself recently covered the topic when I spoke about why GRPPartnersinvested in Ad.ly. I know that advertising is important to inform consumers of offers – the same reason many tech companies use SEM. GRPPartnersinvested in GoTo.com which rebranded as Overture. I assure you Ad.ly
I’m super excited to announce that GRPPartners led the investment in Ethan Anderson’s new company MyTime (link has LA-based merchants but will give you a good feel for the product). Let me not bury the lede.
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