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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

My firm GRP Partners recently funded a young LA based company named Ad.Ly was the “static&# web. Traditional media companies published their stories on the web. was the 2-way web. I then remember when Amazon started selling books on the web. Advertising has driven the majority of Internet innovation.

Ideas 286
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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. Early evidence is good.