In a Strong Wind Even Turkeys Can Fly
Both Sides of the Table
DECEMBER 13, 2010
There were the existing large consulting firms like IBM, CSC, Cap Gemini, PwC and Deloitte Consulting as well as the upstarts like Scient, Viant, Razorfish, Diamond Consulting and a host of others. During the down market they were able to double down on recruiting, sales, outsourcing, new market entries and marketing (yes, with Tiger ads ).
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