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UberMedia's New Product Ties Your Ad Views To Your Local Shopping

socalTECH

Pasadena-based mobile ad measurement platform developer UberMedia , one of the companies out of Idealab, has released a new, mobile attribution product that tracks cross-media advertisement and correlates that to foot traffic in stores. READ MORE>>.

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Spotlight: LA Tech Judges and SuperDemo Bill Gross of Idealab!

Tech Zulu Event

We have been holding off on this announcement for quite a bit and now we can officially announce Bill Gross of Idealab as our SuperDemo presenter. Bill Gross founded Idealab in March 1996 and serves as the company’s Chairman of the Board and Chief Executive Officer. VP, Strategic Planning at Disney Interactive Media Group.

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Spotlight: LA Tech Winter | Recap, Videos, and Thank You!

Tech Zulu Event

With a room full of investors, founders, media, and tech enthusiasts; and a hilariously dramatic orchestral soundtrack that would show up from time to time (Cal Tech Symphony practice happening on the first floor), there was definitely a strong air of excitement through our different stages of the evening.

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This Week in Venture Capital – Episode 2

Both Sides of the Table

plus a large settlement on patent disputes paid from Google) so Bill did well on it. He’s behind IdeaLab and has created many interesting companies including innovating in solar energy ( eSolar ) and electric cars ( Aptera ). I talked about the platform moves of Twitter and why it should be expected. Overture sold for $1.6