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Pasadena-based Perfect Market, the Idealab-backed startup which is looking to help publishers monetize their underutilized and archive content, said Wednesday that it has created a new advisory board. The firm is hoping its automated tools can help large, branded content publishers a way to drive traffic to their sites. READ MORE>>.

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Pasadena-based Idealab 's newest company, Feedback.com , said today that it has launched an effort to help the gulf cleanup effort. In addition, Feedback.com said that any user adding feedback to the site will get a chance to win an Apple iPhone 4. Tags: feedback idealab brand business management service ecommerce. READ MORE>>.

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