Idealab, SEM, Technology and Web - Southern California Tech Central

Search:

DAY

WEEK

MONTH

YEAR

Select your country:
Sign up | Log in

Idealab

SEM

Technology

Web

Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. We can technology enable offline advertising. Early evidence is good. The longer term is even more promising.

Advertising

Advertising Invest RSS CPC

Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

MARCH 11, 2011

To say he has had an impact on the web would be an understatement. I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. Some IdeaLab successes / brand names aside from Overture & CitySearch?

Competition

Competition Idealab Product CitySearch

Advertising Wants to be Measurable – An Investment Thesis

Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Stay Connected