Remove Ideas Remove Mobile Remove SEM Remove Social Network
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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. I believe that many social networks confused this idea. Not necessarily in the shopping mindset.

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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

They have a mobile app and I felt like it crashed too much for my liking. He told me in some combinations of device / OS / network they are crashing 4 times per 100. You’ll have no idea when you’re off course. How many through SEM? If you have multiple versions of your product, how many are web vs. mobile?

Metrics 346
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This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

Nevertheless, if you share too much in your funding process or meet too many VCs expect a certain amount of your ideas to spread around the startup community. Swipely is a social network orientated around users credit card transaction data. Senior exec team is ex-QPass (mobile payments platform sold to Amdocs).