Invest IP Pricing Technical Advisors 
Both Sides of the Table
SEPTEMBER 28, 2014
otherwise I prefer to invest less and risk less). Your goal is to invest in engineering (to maintain your product lead), new offices / locations (to capture markets before others), marketing (to capture consumer attention before others do) … all of these activities consume cash often in advance of the revenue they generate.
Both Sides of the Table
FEBRUARY 25, 2010
We were trying to optimize around a few criteria: price, size of round, number of syndicate partners and, of course, terms. My co-founder and other management team members wanted us to hold off and see whether we could get the deal done at a higher price. I offered a second time to fund and even increased price a little bit.
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