How to Make Sure Professional Services Don’t Take Over Your Software Company
Both Sides of the Table
MARCH 21, 2013
This might mean helping customers buy traffic, arb’ing deals, helping with RTB pricing or trading, etc. Importantly, make sure that you retain IP rights to your custom work which needs to be part of the engagement contract. At a minimum co-ownership of the IP. Integrate PS Work Into Sales & Marketing Processes.
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