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How Sendgrid Makes Sure Those App Emails Go Through, With Jim Franklin

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It can be deceptively easy to set up your own, SMTP server, to send email on behalf of that app. This is one of those services that when you create a new company, it makes sense to outsource things. For $79, you get 100,000 emails, and you're able to control your own IP address. Controlling your IP address is a big deal.

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