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Chartbeat is to Blogs as Google Analytics is to Print Newspapers

Both Sides of the Table

I was recently over at the Mahalo offices in Santa Monica and I noticed that they had a great big screen TV with Chartbeat displaying their traffic data. For Mahalo this often means making modifications to the story in real time both to update any facts and to improve SEO on a story that is already becoming popular.

Blogging 287
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Los Angeles Tech Launched - Hot List

SoCal CTO

In other words, it uses what is happening: with the content out in the network with searches that land on the site, what happens when people visit the site, and various other kinds of behaviors. There are some very cool new features being released all the time as part of the software that powers this system.