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MyShape Names New CEO, Shuffles Executives

socalTECH

Los Angeles-based MyShape , which develops a personalized shopping site for women's apparel, said today that it has named Mercedes De Luca as CEO of the firm. In addition to De Luca, the company said it has appointed Rocky Hansler as Senior Vice President of Marketing, and Loree Lash-Valencia as Senior Vice President of Business Development.

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MyShape Article - Analyst Misses the Point

SoCal CTO

skip to main | skip to sidebar SoCal CTO Monday, March 12, 2007 MyShape Article - Analyst Misses the Point The NY Times did a piece today on MyShape, a start-up in Pasadena - Log in Your Measurements, and the Clothes May Fit. I really think MyShape has a great concept. Early Stage Marketing and Branding – Farida Fotouh.

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8 Ways the Internet has Changed Software Marketing

SoCal CTO

skip to main | skip to sidebar SoCal CTO Tuesday, March 13, 2007 8 Ways the Internet has Changed Software Marketing Great post - 8 Ways The Internet Changed Software Marketing - is an interesting take on how different it is these days to market software. Early Stage Marketing and Branding – Farida Fotouh.

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Realistic Entrprenuers Guide to Venture Capital

SoCal CTO

Early Stage Marketing and Branding – Farida Fotouh. Marketing, Startups and Networking in Los Angeles. Kevin Federline Search Engine Realistic Entrprenuer's Guide to Venture Capital Time Rich, Time Poor and Apple F2F Still Matters 8 Ways the Internet has Changed Software Marketing.

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Map of VC Investments

SoCal CTO

Early Stage Marketing and Branding – Farida Fotouh. Marketing, Startups and Networking in Los Angeles. Kevin Federline Search Engine Realistic Entrprenuer's Guide to Venture Capital Time Rich, Time Poor and Apple F2F Still Matters 8 Ways the Internet has Changed Software Marketing.

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Kevin Federline Search Engine

SoCal CTO

Early Stage Marketing and Branding – Farida Fotouh. Marketing, Startups and Networking in Los Angeles. Kevin Federline Search Engine Realistic Entrprenuer's Guide to Venture Capital Time Rich, Time Poor and Apple F2F Still Matters 8 Ways the Internet has Changed Software Marketing.

CTO Coach 150
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Time Rich, Time Poor and Apple

SoCal CTO

Whats interesting is that Ive been seeing opportunities to use social marketing for businesses that typically target Time Poor audiences. I also read - The Difference Between Apple and Microsoft Marketing that tells us: Apples marketing is designed for Time Poor buyers, while Microsofts is designed for Time Rich buyers.

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