article thumbnail

Rebranding Should Be Driven By Growth, Not Desperation

InfoChachkie

In contrast, companies that are rapidly growing often rebrand in order to more accurately reflect the expanded scope of their target market and product set. Unfortunately, the market was as excited by the new devices as they were about the company''s revised name. percent of the domestic market in 2006 but watched that slip to 8.4

article thumbnail

How To Make Freemium Customers Generate Revenue For Your Startup

InfoChachkie

In the spirit of the “land grab” mentality of the day, we emphasized usage of our screen sharing technology with no thought applied to how we would convert such users into paying customers. BuddyHelp was launched in this proto-Internet environment and was immediately used by businesses to provide hands-on technical support.

Customer 162
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Do Not Obsess On Names – Obsess On Delivering Awesome Customer Value

InfoChachkie

After the company became successful, the backronym , Y et A nother H ierarchical O fficious O racle was devised to by the marketing department “explain” the name’s origin to inquisitive journalists. As we morphed our business model at Expertcity, we began licensing our screen sharing technology. Names Are Like Streetcars.

Customer 100
article thumbnail

5 Simple Tactics To Make Freemium Users Pay

InfoChachkie

In the spirit of the “land grab” mentality of the day, we encouraged usage of our screen sharing technology with no thought applied to how we would convert such users into paying customers. Anyone, including well-healed, large companies, could offer state-of-the-art technical support for free.

article thumbnail

Interview with Cliff Rees, XCast Labs

socalTECH

It seems that every week, a new, Voice-over-IP provider firm surfaces in the market, either providing PBX services, voicemail, or other similar services. Instead, we do this for about a $1000 for a site, in HD quality, supporting eight to 10 participants on a 48- or 52-inch screen.

IP 165