How Startups Can Use Metrics to Drive Success
Both Sides of the Table
APRIL 4, 2011
How many through SEM? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. one of the best in industry that I've seen is how Scott Painter measures his business at TrueCar. If you can break this down by channel that you’ve acquired them from this is obviously better.
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