How Startups Can Use Metrics to Drive Success
Both Sides of the Table
APRIL 4, 2011
How many through SEM? If you have multiple versions of your product, how many are web vs. mobile? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. one of the best in industry that I've seen is how Scott Painter measures his business at TrueCar. SEO is seldom “free.”.
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