Media Networking PPC Santa Monica 
socalTECH
SEPTEMBER 16, 2008
Santa Monica-based Tsavo Media, the startup headed by former Userplane CEO Michael Jones, said today that it has acquired Better Inc, the SEO and pay-per-click marketing software firm headed by Ben Padnos. According to Tsavo, Better provides SEO and PPC management to such clients at Paramount, Dreamworks, and Closet World.
Both Sides of the Table
OCTOBER 29, 2009
Traditional media companies published their stories on the web. And it is the most notable media darling not making any money so everyone is asking the question – how will they make money? So did the media. People mistook the fact that these text advertisements worked in Google to say they would work in social networks.
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