socalTECH

FEBRUARY 11, 2010

Los Angeles-based social networking site MySpace said late Wednesday that CEO Owen Van Natta is stepping down from his position, and will be replaced by co-presidents Mike Jones and Jason Hirschorn. Jones was most recently COO at MySpace, and is best known in the Los Angeles area for founding Userplane , which he sold to AOL in 2006.

Userplane 113

Userplane Social Network Los Angeles Networking 113

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. Where are things in terms of social media and advertisers?

Social Media 113

Social Media Advertising Social Network Userplane 113

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. Where are things in terms of social media and advertisers?

Social Media 100

Social Media Advertising Social Network Userplane 100

Tech Zulu Event

SEPTEMBER 21, 2011

This included stabilizing a historically negative traffic and user trend, reducing the operational cost of the business by nearly 90 percent and pivoting the product from its legacy as a social network to a social entertainment destination. mt) Media Temple, Inc.

Tsavo 76

Tsavo Idealab Tech Coast Angels Userplane 76

Tech Zulu Event

SEPTEMBER 27, 2011

A serial Internet entrepreneur, Mike has founded and sold numerous businesses, including agency PBJ Digital, application platform Userplane, which he led from startup to its acquisition by AOL, Tsavo Media and Myspace. He sits on several boards and is involved in the virtual worlds, gaming, mobile, media, and healthcare markets.

Tech Coast Angels 96

Tech Coast Angels Idealab Angel Startup 96