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6 Tips For A Marketing Focus To Match Your Solution

Startup Professionals Musings

Getting customer attention often takes more innovation today than solving the tough technical problems. As a business adviser, I still see too many new venture founders who skimp on their marketing focus, or start too late. It works in fashion, real estate, and certainly in the technical world.

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5 Strategies Recommended For Successful Bootstrapping

Startup Professionals Musings

As an advisor to entrepreneurs, I often hear the desire to run their own company, to avoid having someone else telling them how to run the business. I strongly advise you create a separate bank account and credit card for your business, even though it is all your money. Personally manage cash flow processing and procedures.

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Acting CTO Role in a Start-up

SoCal CTO

My role is to work as part of the team to (1) understand related technologies and technical opportunities, (2) understand and help drive alignment around a vision of where the business should go, and (3) mesh those together to help make disciplined, proactive technical decisions.

Startup 231
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8 Strategies For Sustaining Momentum In Your Startup

Startup Professionals Musings

Based on my experience advising new entrepreneurs as well as more mature businesses, I recommend the following strategies for building business momentum, while still optimizing the limited resources of every small business: Find more customers that like what you do best. Focus first on finding more of the right customers.

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Interview with Julie Novack, PartySlate

socalTECH

He and I connected, and walked through PartySlate and what we were doing, and he immediately said he wanted to invest and become an advisor to the company. I feel strongly, that if you're going to do this, you need to be technical, or have a technical co-founder. He's based in LA. I went to Michigan with him.

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Why I F **g Hate Unicorns and the Culture They Breed

Both Sides of the Table

Not the successful companies themselves but the entire b t culture of swash-buckling startups who define themselves by hitting some magical $1 billion valuation number and the financiers who back them irrespective of metrics that justify it. 10 years from now people will be embarrassed to say unicorn. For a fee, of course.

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8 Career Advancement Principles Of Ownership Thinking

Startup Professionals Musings

Steve Jobs started his technical career creating circuit boards at Atari, before joining Steve Wozniak to build personal computers in his garage. I advise owners that they have to know when to give up a business, as well as when to buy one. Help your owner get beyond the misleading metrics of employee overtime and salary increases.