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Brand Affinity Technologies Raises $4.5M

socalTECH

Irvine-based Brand Affinity Technologies , the online advertising and celebrity sports endorsements startup headed by Ryan and Chad Steelberg, has raised $4.5M Brand Affinity Technologies says it has over 3,750 celebrities on its platform, which is used by online sites to identify celebrities for endorsement deals. READ MORE>>.

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How Frost Venture Partners Is Incubating The Big Data Future

socalTECH

Stuart Frost is head of Frost Venture Partners (www.frostvp.com), and the founder of DatAllegro, which he started in Orange County and eventually sold to Microsoft for $275M in 2008. I decided to become a parallel entrepreneur, and started a whole series of companies in big data. Second, we only incubate companies we ourselves start.

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Crowdfunder Hosts 1st Crowdsourced Startup Contest | Crowdstart LA

Tech Zulu Event

On Tuesday, July 10, Crowdfunder hosted Crowdstart LA, the first crowdsourced startup contest at the Fairmont Miramar Hotel in Santa Monica. The event was sold out, attracting founders, angels, VC’s and future entrepreneurs in the LA Startup Community. This will most likely take event in January 2013. TradeYa Inc.

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Brand Affinity Technologies Gets $20M

socalTECH

Irvine-based Brand Affinity Technologies , the latest startup headed by Ryan and Chad Steelberg, announced today that it has raised $20M in a Series C funding round. Ryan and Chad Steelberg are best known for their sale of dMarc to Google in 2006. The two also founded AdForce (sold to CMGi) and 2CAN Media (sold to CMGi). READ MORE>>.

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Factual Gains Funding, Names Investors

socalTECH

Santa Monica-based Factual , the new data focused startup run by Gil Elbaz , the co-founder of Applied Semantics , which invented Google's AdSense technology, is announcing the investors in the firm this evening. Factual is developing an online platform which allows anyone to share and mash open data.