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A Serial Entrepreneur’s Take On Guy Kawasaki’s Enchantment

InfoChachkie

APRIL 25, 2011

If you are a leader at a startup and you are reading a business book, you are not closing customers, raising capital, improving your product, or spending time with your loved ones. However, Guy Kawasaki’s latest book, Enchantment: The Art of Changing Hearts, Minds and Actions ( Enchantment ) is an exception. Fan, Not A Fan Boy.

Technical Review 279
Technical Review Blogging Class Entrepreneur 279
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Advice For Emerging Entrepreneurs (And Anyone Else With A Boss)

InfoChachkie

JULY 7, 2011

In a company’s early days, it is often the developers and product marketing team who must create the product. Later it is the salespeople who must generate revenue from the product. Assist as many bosses as you can, while retaining your own boss’s productivity as your top priority. Deliver Bad News Early.

Entrepreneur 256
Entrepreneur Startup Santa Barbara Tips 256
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