A Serial Entrepreneur’s Take On Guy Kawasaki’s Enchantment
InfoChachkie
APRIL 25, 2011
The short version of my review is: “Enchanting? I have used Guy’s previous book, The Art Of The Start (Art ), in my UC Santa Barbara New Venture Creation class for the past five years. At the beginning of the index, Guy writes, “I hope Robert Cialdini checks this index.” Deliver Bad News Early. Positive ROI.
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