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Have you patented it? How will you generate awareness and close sales? Exactly what are you introducing into the marketplace that takes advantage of the opportunity you've identified? How does it work, and how does it solve the problem? What are the features and benefits? How will you price it and position it in the market?
In college at the California Institute of Technology, he patented a new loudspeaker design and formed GNP Loudspeakers, Inc. Prior to Idealab, Alex led sales and marketing efforts for venture-backed startups focused on enterprise software and services. A lifelong entrepreneur, Bill started several companies prior to Idealab.
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