The Four Cornerstones of Every Business Plan
Startup Professionals Musings
JUNE 15, 2010
Have you patented it? The Opportunity portion of your business plan delves into the nature of the problem: who experiences the pain; the severity of the pain; the trends affecting the source of pain; how people are currently addressing the pain (both substitutes and competitors); and how much people are willing to spend to alleviate the pain.
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