Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:
Both Sides of the Table
MARCH 11, 2011
Summary notes, as always, provide below. He invented the category of sponsored search. He created GoTo.com (later renamed Overture) out of a frustration with search. So he launched a company with exclusively paid search. Users would know exactly how much was paid for each click. Overture (Goto.com).
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