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Entrepreneur Startup Share Depends on Contribution

Startup Professionals Musings

The easy answer of splitting it equally among all co-founders, since there is minimal value at that point, is usually the worst possible answer, and often results in a later startup failure due to an obvious inequity. Expertise can be marketing, technical, financial, or sales. Building a product doesn’t get it distributed and sold.

Startup 101
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Splitting Startup Equity for Your Piece of the Pie

Startup Professionals Musings

The easy answer of splitting it equally among all co-founders, since there is minimal value at that point, is usually the worst possible answer, and often results in a later startup failure due to an obvious inequity. Expertise can be marketing, technical, financial, or sales. Building a product doesn’t get it distributed and sold.

Equity 91