Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:
Both Sides of the Table
MARCH 11, 2011
Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! Google was clear that they WOULD NOT go into this business. Amazon was planning on working with GoTo.com but actually pulled out just before launch. They are very hands on.
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