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Tsavo Buys BetterPPC

socalTECH

Santa Monica-based Tsavo Media, the startup headed by former Userplane CEO Michael Jones, said today that it has acquired Better Inc, the SEO and pay-per-click marketing software firm headed by Ben Padnos. According to Tsavo, Better provides SEO and PPC management to such clients at Paramount, Dreamworks, and Closet World.

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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

Advertising is also what allows you to watch Hulu for free, use Yahoo! When I as a 41-year old living in Santa Monica with 2 young boys type “Halloween Costume&# into Google it is pretty clear that there is a highly likelihood or intent by me to shop for Halloween goods. Why am I excited about in-stream advertising then?

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