Frank Addantes FounderBlog: The Kool-Aid Test: “Why do I need anything? Why do I need yours? Why do I need it now?"
Frank Addante
JUNE 19, 2006
Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. For me, this test also serves as a strategic guideline for almost everything I do: - business plans - investor pitches - sales pitches - marketing messaging - product management - press/media calls - etc.
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