InfoChachkie

APRIL 25, 2011

However, Guy Kawasaki’s latest book, Enchantment: The Art of Changing Hearts, Minds and Actions ( Enchantment ) is an exception. The short version of my review is: “Enchanting? If you are curious as to why a serial entrepreneur who does not generally appreciate business books gives Enchantment a thumbs-up, read on….

Technical Review 279

Technical Review Blogging Class Entrepreneur 279

InfoChachkie

OCTOBER 10, 2011

He is a great example of…building an enchanting company.”. I shall refer to the photographer as “Mac” for the remainder of this article. He did more for Apple’s shareholders, customers and employees than any other CEO has ever done for their shareholders, customers and employees. free weekly Infochachkie articles!

Tips 279

Tips Startup Santa Barbara Entrepreneur 279

InfoChachkie

MAY 16, 2011

Thus, you must first create the playbook by which an independent sales rep can readily sell your product, including: identifying objections and developing strategies to overcome them, creating reference accounts and establishing meaningful customer adoption. 2) Secure Your Intellectual Property Too Early.

Startup 242

Startup Outsource Development Outsource Sales 242