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This Week in VC with Farb Nivi, Founder of Grockit

Both Sides of the Table

Current round: $8.1mm in Series C by S3 Ventures (lead), Adams Capital Mgmt, Triangle Peak Partners. Data reports include following sample fields: real-time suggested price for specific unit of ad inventory, ad server data, order insertion data, behavioral targeting data, conversion data, etc. Founded in 1999 in Austin, Texas.