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Rustic Canyon Boosts Social Gaming Firm PlayFirst

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Santa Monica-based venture capital firm Rustic Canyon Partners has upped its investment in social games firm PlayFirst , which is based in San Francisco. According to PlayFirst, Rustic Canyon, Mayfield Fund, Trinity Partners, and DCM--all current investors in the game developer--have invested $5.2M

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FoodLink Online Names CEO

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Foodlink develops a web-based procurement platform for the perishable food market. The firm is venture backed by Rustic Canyon Partners. Tom Unterman of Rustic Canyon Partners--the majority owner of Foodlink--site on the company's board.

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Docstoc Connects To Twitter, Facebook

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Santa Monica-based Docstoc , the venture funded web-document sharing firm run by Jason Nazar, has connected the firm's document sharing service with Facebook and Twitter updates. Docstoc is venture backed by Rustic Canyon Partners, along with local angel investors. READ MORE>>.

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Docstoc Adds Preview Feature

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Santa Monica-based Docstoc rolled out a new feature for the firm's web-based document sharing service Thursday, which allows users to embed preview links into their web pages of documents on the site. The feature is only available to users registered with the Docstoc site. The firm is headed by Jason Nazar.

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Docstoc Ties Into Firefox Browser Software

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Santa Monica-based Docstoc is tying into a Firefox browser extension, saying Wednesday that it has tied into MashLogic, which analyzes web pages and gives users more information about sites they are visiting. The arrangement adds documents gleaned from Docstoc's site into the MashLogic's list of related information for keywords.

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Docstoc's Jason Nazar Talks About DocStore

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Recently, Santa Monica-based Docstoc (www.docstoc.com) launched a new marketplace on its site, for anyone interested in selling professional documents. What kind of documents do you envision people offering through the site? That works like Docstoc, which is now probably the fastest growing web site for small businesses.

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Interview with Brian Garrett, Crosscut Ventures

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It's analytics around users and visitation on web sites, and it's knowledge of the consumption of photos--for example, GumGum--or video images on the web. Subsequently, Rustic Canyon came in a Series A round.