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The analysts at Morgan Stanley have produced a report that’s quite good reading on some of the major trends concerning mobile web. And it’s interesting that while they talk about the impact of Facebook, they don’t quite seem to recognize the impact of Web2.0, social networking, etc.
The metrics, and how they relate, are captured in his slide: Note the relationship between retention/referral efforts and lifetime value. R : Retention - Do they come back & re-visit over time? R : Referral - Do they like it enough to tell their friends? R : Revenue - Can you monetize any of this behavior?
Berkonomics , November 29, 2010 Rice Alliance IT/Web2.0 Forum December 9th Lineup - Startup Houston , November 27, 2010 When to step on the gas and go for it?
These are captured fairly well by his slide: The beauty of what he's defined is the relationship between retention and referral efforts and lifetime value. R : Retention - do they come back & re-visit over time? R : Referral - do they like it enough to tell their friends? R : Revenue - can you monetize any of this behavior? Great stuff.
What I want to answer with this post (long though it may be) is: Why did Web2.0 Brands didn’t advertise their web pages they advertised “AOL Keywords.&# You couldn’t pick up a magazine in the 96-99 timeframe without seeing AOL Keywords advertised everywhere. Social Networking in Web 1.0:
You could just sit and add people to your own family tree program, but people hadn't applied Web2.0-style, There's Reid Hoffman at LinkedIn, Jeremy Stoppelman at Yelp, Max Levchin founded Slide--there's a number of successful and high profile companies founded by PayPal alumni. It was a very difficult environment.
I guess that’s why I encouraged people to raise money while the getting’s good (PPT slides & video). So the industry formed around a day of the week when all partners could avoid having company board meetings or traveling. Yesterday was a Monday. And not a pleasant one. When I first got into the industry it was 2007.
The money slide is the graphic below. In it he asserts that the web is dying and in its ashes will see the rise of the “App Internet.” The web is dying and will be replaced by “the App Internet.” Enter the World Wide Web (WWW). But for software developers like my company the web was a blessing.
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