Startup Professionals Musings

APRIL 24, 2019

Now customers judge you by your visibility to them at public forums, your writing, videos, and what other public figures say. Take an active role in a higher cause or social reform. Highlight your credibility by visibility and relationships. In the past, credibility came from a position title and the size of your business.

Customer 93

Customer Custom IBM IBM 93

Startup Professionals Musings

AUGUST 20, 2013

Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. No name, picture, address, or business history only convinces customers that you are hiding, located in an un-trustable country, or don’t have a clue. They will exit quickly.

Search Engine Optimization 105

Search Engine Optimization Startup Advertising SEO 105

Startup Professionals Musings

JULY 22, 2012

Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. No name, picture, address, or business history only convinces customers that you are hiding, located in an un-trustable country, or don’t have a clue. They will exit quickly.

Search Engine Optimization 96

Search Engine Optimization Entrepreneur Sites Advertising 96

Startup Professionals Musings

DECEMBER 5, 2010

Publish a daily blog, contribute to relevant social networks, and write a “white paper” on your technology. No name, picture, address, or business history only convinces customers that you are hiding, located in an untrustable country, or don’t have a clue. They will exit quickly. Show evidence of your expertise.

Tips 92

Tips Search Engine Optimization Startup Advertising 92