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6 Keys to Marketing Customer Experience vs Products

Startup Professionals Musings

A classic article in the Harvard Business Review “ The Truth About Customer Experience ” defines it as your customer’s end-to-end journey with you, not just the key touchpoints or critical moments when customers interact with your organization. This will create a connection with them, which demonstrates more value than price or quality.

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Bio Roundup: FDA Says No, PCSK9 Value Fight, CRISPR Intrigue & More

Xconomy

And once in a while, a defender uses his or her face, inadvertently, to block a ball spiked over the net. The CRISPR news this week doesn’t need a metaphor; the drama that MIT Technology Review reported can stand alone. Data from the other three trials should come in late 2016 or early 2017. Talk about sacrifice.

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10 Negatives That Still Make Going Public A High Risk

Startup Professionals Musings

Smart entrepreneurs are just now starting to look at this option again, due to its unpredictability and the challenges of running a public company. According to a recent Ernst & Young global report , the first half of 2017 was the most active first half by global number of IPOs since 2007. Constant pressure to increase earnings.

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