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6 Keys to Marketing Customer Experience vs Products

Startup Professionals Musings

A classic article in the Harvard Business Review “ The Truth About Customer Experience ” defines it as your customer’s end-to-end journey with you, not just the key touchpoints or critical moments when customers interact with your organization. One metric now commonly used is called the Net Promoter® Score (NPS). Detractors.

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With New Program, DARPA To Encourage Safety “Brakes” For Gene Editing

Xconomy

The first round of pitches are due this week. Editas, which could be the first of the group to begin human studies, wants to start a trial for a rare eye disease in 2017. ” Some academic researchers and biotech firms are building safety nets into other cutting-edge therapies.

Research 111
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Xconomy Special Report: 12 San Diego Tech Startup to Watch in 2017

Xconomy

View the Slideshow A little more than a year ago, amid a resurgence in San Diego’s software sector, Xconomy identified a baker’s dozen of local tech companies to watch in 2016. I widened my net this year. I met with Seed San Diego partners Taner Halicioglu and Eric Gasser, who also reviewed the companies and provided their feedback.