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7 Keys To Sustainably Enriching Your Customers’ Lives

Startup Professionals Musings

I was happy to see quantified evidence of this in a new book, “ Winning on Purpose ,” by Fred Reichhheld, creator of the Net Promoter system of management, in concert with Darci Darnell and Maureen Burns. Too many businesses I know still see customer service as a burden, rather than an opportunity to gain loyalty and advocacy.

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Change Your Management Style To Meet Today’s Culture

Startup Professionals Musings

For example, it may seem quicker and more effective to hand your service desk employees the store policy manual, and tell them to follow the rules, rather than spend time coaching them on how to really listen to customer feedback, and use their strengths to build customer loyalty. Team members want development plus satisfaction.

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