Startup Professionals Musings

MARCH 31, 2023

You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program. Nurturing stage email performance. The fuel for any good demand generation program is relevant, buyer-centric content.

Metrics 102

Metrics Demand Paramount Content 102

InfoChachkie

MARCH 23, 2015

As crazy as this scenario sounds, it is very similar to the “scoring process” companies engage in when they track Net Promoter Scores. A company''s Net Promoter Score (NPS) is a beloved metric slavishly tracked and reported by product marketing and customer support executives of both established and nascent enterprises.

.Net 100

.Net Startup Satisfaction Technical Review 100

Startup Professionals Musings

JULY 9, 2018

You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program. Nurturing stage email performance. The fuel for any good demand generation program is relevant, buyer-centric content.

Metrics 57

Metrics Demand Marketing Paramount 57

Startup Professionals Musings

OCTOBER 21, 2015

You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program. Nurturing stage email performance. The fuel for any good demand generation program is relevant, buyer-centric content.

Metrics 101

Metrics Marketing Demand Paramount 101

Startup Professionals Musings

JULY 3, 2020

You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program. Nurturing stage email performance. The fuel for any good demand generation program is relevant, buyer-centric content.

Marketing 174

Marketing Invest Demand Metrics 174

Tech Zulu Event

NOVEMBER 28, 2011

Noah has what I believe he called “Thank You metrics”. He bases the success of his company on 2 things; one, how many “thank you” emails he gets per day for being an awesome company and two, how many people sign up for the AppSumo email list. His email list is everything. Some of you may be thinking, ‘Emails!

Metrics 87

Metrics Email Startup Technical Review 87