A Startup’s Net Profit Score Is More Important Than Its Net Promoter Score
InfoChachkie
NOVEMBER 18, 2010
As crazy as this scenario sounds, it is very similar to the “scoring process” companies engage in when they track Net Promoter Scores. Net Promoter Scores (NPS) are the darling of many Big Dumb Company (BDC) product marketing and customer support executives. A Net Promoter Score of 10 and a bank account of 0 equal a failed venture.
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