A Serial Entrepreneur’s Take On Guy Kawasaki’s Enchantment
InfoChachkie
APRIL 25, 2011
Although many are entertaining, most fail to provide entrepreneurs with a sufficient return on their time investment. I read Enchantment anticipating that it might augment my Entrepernurial Selling class, which focuses on influence and persuasion, rather than sales tactics. Deliver Bad News Early. I was not disapointed.
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