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Interview with Adam Wicks Walker, Hydra

socalTECH

The segment we play in is the performance-based media buying world, where the essential difference is that advertisers are paying for the results. It really doesn't suit a publisher well to have exclusive representation, except in some instances--for example, if a site has an outsourced sales agency.

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Interview with Adam Wicks Walter, Hydra

socalTECH

The segment we play in is the performance-based media buying world, where the essential difference is that advertisers are paying for the results. It really doesn't suit a publisher well to have exclusive representation, except in some instances--for example, if a site has an outsourced sales agency.