The Convergence of Social Media & Traditional Radio
Eric Greenspan
MAY 25, 2010
I didn’t know what I was getting into when I started buying live endorsement radio ads back in 2005. What I mean by this is we do radio better by building it around the web, social media and traditional marketing strategies alongside, behind and wrapped around our radio shows. We launched it with KNX on March 21st, 2009.
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