How to Decrease the Odds That Your Startup Fails
Both Sides of the Table
MARCH 25, 2016
billion in sales and thus controls less than 10% of the market. But that’s harder to build in 2016 than it was in say 2005. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc. Competition. The top 5 players combined control less than 25% of the market. You need a wedge.
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